Nearly twenty years behind the counter
A good prescription only works if the person writing it has actually tasted what's on the shelf.
Jerome Leroy
Wine has been Jerome's true passion for nearly two decades, the last twelve of them as a buyer — running AOC East for hospitality, managing BTL Wines & Spirits for retail — always chasing the next bottle worth sharing.
He also co-created a wine tour built to get closer to the people actually making the bottles. It's less a résumé than a genuine love of the industry and the winemakers behind it — the kind of curiosity that doesn't really turn off, and the reason our shelves feel personal rather than picked off a list.
Bruce Streuli
Bruce is Jerome's longtime friend and co-owner of French Therapy Wines & Spirits, the two of them turning years of friendship into a shared venture in the East Village. While Jerome leads the wine curation, Bruce shapes the business, brand, and overall experience of French Therapy.
It's the kind of shop that only works when the people building it actually like each other — and together, they're chasing one simple idea: finding a great bottle should feel less intimidating, more intuitive, and a lot more fun.
French Therapy is taking over the space that housed St. Marks Wine and Liquor, a fixture of the East Village since long before either of us got here. We're keeping what worked — the corner, the neighbors, the trust — and rebuilding the shelves around organic, biodynamic, natural, and sustainably farmed wine from around the world — with a particular love for the Loire Valley and Burgundy — sorted the way we actually think about drinking: by mood, not by geography.
« Le meilleur des vins n'est pas nécessairement le plus cher, mais celui que l'on partage. »
The best of wines isn't necessarily the priciest — it's the one you share.
— Georges Brassens